Tired of slow results and gimmicks. No matter what diet, program, pills, or powders you choose, everything moves so slowly. And the results you do get, feel like they vanish overnight when you're not "perfect."
Hit a weight loss plateau. You've lost a little bit of weight and gotten some mild results, but just can't seem to break free. You feel that your body has been the same and not made any major changes in a long time. You're stuck and don't know how to break through.
Losing your motivation. The lack of results from the diets you do try becomes exhausting. You find yourself asking questions like "How bad would it be if I didn't lose this weight at all?" and justifying the weight you're at.
Frustrated by all the conflicting information. Do I eat carbs or don't eat carbs? Eat gluten or avoid it? Is dairy safe or not?? You want something that will work and quickly, not another fad diet plan.
Waiting to live your life. Are you waiting to live your life and be adventurous until you reach your physical goals? Are you putting off that career change or that wardrobe upgrade until you lose the weight?